When Clemente Oblitas delivers milk to the primary school in his town in Peru, his neighbors call out, “
Buenos días, lechero!” (“Good morning, milk man!”). Clemente has been a dairy farmer for many years, in addition to producing coffee on his land. Over the years, Clemente has been successful in both his dairy and his coffee endeavors, and he has become a leader of the APROECO coffee cooperative. But there is more to his nickname: in Peru,
lechero also means “the lucky one.” Given his recent good fortune to visit the United States for the first time to learn about the coffee industry and supply chain, he’ll tell you his luck has rarely been better.
In the past month, Clemente experienced several firsts, including an airplane flight and a visit to the U.S., where he attended the Specialty Coffee Association of America’s (SCAA) annual conference in Anaheim, California and visited Sustainable Harvest’s headquarters in Portland, Oregon.
Clemente came to the U.S. with three fellow Peruvian co-op leaders – Dario Roman from the APESI cooperative, Cesar Montalvam of CAPEMA, and Alvaro Prada from ADISA, as part of an exchange visit organized by Sustainable Harvest and funded by a grant from the United States Department of Agriculture.

Four coffee producers from Peru joined Sustainable Harvest at the SCAA's annual conference this April to learn about coffee in a consumer country. From left to right: Alvaro Prada, Dario Roman, Katie Gilmer, Clemente Oblitas, Chabela Cerqueda, Cesar Montalvam, Olga Cuellar.
During the visit to the SCAA annual conference, the farmers had the opportunity to meet with several of their business partners from other countries, as well as with NGOs and institutions that work to improve coffee producers’ lives, and learned about coffee marketing and retailing in the U.S. marketplace.
After the SCAA conference, the four Peruvians traveled to Portland to see firsthand the roasting and retail segments of the coffee supply chain. Most small-holder producers only hear bits and pieces about how coffee is consumed in countries like the United States, and there were many things that surprised the farmers. None of them were prepared for the sheer number of coffee drinkers they encountered on the street with to-go cups and in coffee shops and bars.
“When I got up this morning,” Dario from APESI commented one day in Portland, “and looked at the hotel window, I saw three people walking past carrying cups from local coffee shops. That seemed like a lot to me, but when I came to the Sustainable Harvest office and told this story, people laughed and said, ‘What, only three people? Where was everyone else?’”
At the end of the trip, Clemente, el lechero, said that he felt luckier than ever to have had the chance to visit the United States for the SCAA show and to see first hand the coffee industry in Portland. Bringing this information back to his cooperative, he can better lead the other farmers in negotiating the specialty market and producing top quality coffee.
- Olga Cuellar, Development Manager, Lima, Peru